+91 984 218 9171, +91 948 790 0130   support@peacesoft.in

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.


  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click) *
  • CPC (cost-per-click) *
  • CPM (cost-per-thousand impressions) *
  •